5 Reasons Why Your Small Business Needs a Website in 2021

When was the last time you looked something up online? 

With over 40,000 searches on Google every single second (that's 3.5 billion a day), chances are it was quite recently. In fact, nowadays, our lives revolve around the online world, and as the COVID-19 pandemic took hold, the digital economy boomed. Looks like an excellent time for small business and solopreneurs to expand their digital presence.

Research has shown that the average person spends over six and a half hours online a day – that equates to over 100 days a year! This is a vast amount of time, and having a website for your brand is no longer an excellent addition but an essential part of your marketing.

Still not sure? Here are our top five reasons you need a website in 2021:

You get a powerful marketing channel to promote your business.

Think of your website as an online billboard working to promote your brand 24 hours a day, seven days a week. Having a website instantly gives you the ability to make a great first impression on potential customers, helping you to showcase your services and products in an attractive and engaging fashion.

Appear more visible on Google.

Google is one of the most used websites in the world, and the platform holds an incredible 92.05% share of the search engine market. Having a search engine optimized (SEO) website will ensure that your brand appears in front of potential customers searching for your products or services on Google. In turn, this will help you to massively increase your brand awareness and drive even more sales and leads towards your company. 

Build credibility in your brand.

Nowadays, customers expect any company they do business with to have a visible website. Having a fully functional website demonstrates to potential customers your brand's professionalism and helps showcase yourself as a credible and trustworthy company to do business with.

A website is also a great way to help you to stand out from your competitors. Developing a user-friendly and attractive site will improve the perception customers have of your brand, making them more likely to utilise your services.

It helps you clarify why your business exists.

The process of building a website and writing about your brand requires you to have a serious think about your company. It gives you the chance to look back at where you started, the success you have achieved, and where you want it to be in the future.

Building a website is also a chance for you to review your vision and goals, giving yourself clarity on your aims. It will also help you to clearly understand exactly how your customers can benefit from your business, allowing you to target them more effectively.

You are in complete control of the content.

Unlike social media, where you are limited by the number of characters you can use or the style of content you can share, you have complete control over your website. You can take your visitors on a clear journey, helping you to better introduce your brand and services.

You will always have control of the narrative on your site. In addition to that, incorporating regular blogs on your site will also help you to establish yourself as an industry thought leader, further increasing your conversion rate.

Want to create a website for your business?

Do you want to stop missing opportunities and start creating your business website today? Do you feel unsure because it is a long and expensive process? In 2021 it shouldn't be a challenge to get an excellent working website, and that wouldn't cost you a fortune. Contact us today to schedule a free consultation and have a budget virtual home for your business in less than two weeks.

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